Privacy Policy

Effective date: December 9, 2024.

At serialkillercases.com, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and manage your data. This Privacy Policy outlines the types of information we collect, how it is used, and your rights regarding your personal data in compliance with applicable privacy laws.

1. Who We Are

Our website address is http://serialkillercases.com. All references to “we,” “us,” “our,” this “website,” or this “site” shall be construed to mean Serial Killer Cases.

This Privacy Policy describes our handling practices and how we collect and use the Personal Data (defined below) that you provide during your online and offline interactions with us. For more information, visit our Trust and Compliance Page.

2. Personal Data

“Personal Data” refers to any information that may identify you as an individual, such as your name, email address, IP address, or other identifiers.

The Types of Data We Collect

We may collect the following types of Personal Data:

  • First name and last name
  • Email address
  • Phone number
  • Business name
  • Website URL
  • Address, State, Province, ZIP/Postal code, City
  • Any Personal Data you post on our website or social media platforms
  • Technical data such as your IP address, login data, browser details, time zone settings, and device information
  • Geo-location data (if shared by your device)
  • Cookies and Usage Data (e.g., browsing behavior on our site)

Passively or Automatically Collected Data (“Usage Data”)

We may also collect information about how our services are accessed and used. This includes:

  • Pages visited on our site
  • Time spent on those pages
  • Browser type and version
  • Unique device identifiers
  • Diagnostic data

Geo-Location Data

If you access our website from a mobile device or computer, you may be asked to share precise geo-location data to customize your experience. You can disable this feature via your device’s privacy settings.

3. How We Collect Data

We may collect Personal Data in the following ways:

  1. Directly from You: Through opt-in forms on our site or when you interact with us via email or social media.
  2. Automatically: Through cookies, web beacons (pixel tags), locally stored objects (LSOs), mobile device identifiers, or similar technologies.
  3. From Third Parties: Such as marketing partners or publicly available social media profiles.

4. How We Use Your Data

We may use your Personal Data for the following purposes:

  • To display comments on our site.
  • To detect and prevent spam or malicious activity.
  • To improve website functionality and user experience.
  • To analyze website performance and user behavior.
  • To display personalized advertisements based on your interests.
  • To manage communications with users who opt-in to receive updates.

5. Legal Basis for Processing Personal Data Under GDPR

If you are a resident of the European Economic Area (EEA), our legal basis for collecting and using your Personal Data depends on the specific context in which we collect it:

  1. You have given us explicit consent (e.g., signing up for emails).
  2. Processing is necessary for a contract with you.
  3. Processing is in our legitimate interests (e.g., improving services) unless overridden by your rights.
  4. Processing is required to comply with legal obligations.

6. Retention of Data

We retain Personal Data only as long as necessary for the purposes outlined in this Privacy Policy:

  • Usage Data: Retained for internal analysis purposes or as required by law.
  • Other Personal Data: Retained until users request deletion or consent withdrawal.

7. Disclosure of Data

We may share your data under these circumstances:

  1. Affiliated Entities: With subsidiaries or entities under common control.
  2. Service Providers: For hosting servers, analytics, security, or marketing support.
  3. Legal Obligations: If required by law (e.g., court orders).
  4. Marketing Partners: To serve personalized ads based on Usage Data.
  5. With Your Consent: For any other purposes explicitly agreed upon by you.

8. Cookies and Tracking Technologies

We use cookies to enhance user experience and analyze traffic patterns:

  1. Cookies: Small text files stored on your browser to remember preferences.
  2. Flash Cookies: Used for joint venture marketing attributions.
  3. Web Beacons: Track email opens or page visits.
  4. Locally Stored Objects (LSOs): Store settings/preferences locally on devices.

You can manage cookie preferences through browser settings or opt out of personalized ads via:

  • Google Ad Settings: https://www.google.com/settings/ads
  • Network Advertising Initiative: http://www.networkadvertising.org/choices
  • Digital Advertising Alliance: http://www.aboutads.info/consumers

9. Personalized Ads

We may partner with advertising platforms and marketing partners, such as Google Ads, Facebook Custom Audiences, and Twitter Tailored Audiences, to display personalized advertisements based on your browsing behavior and interactions with our website. These platforms use cookies, web beacons (pixel tags), and other tracking technologies to collect data about your online activity and serve tailored ads.

Advertising Platforms We Use

  1. Google Ads
    • Google Ads uses cookies such as the DoubleClick cookie to track user activity and display personalized ads.
    • Information collected: Cookies and Usage Data (e.g., pages visited, time spent on site).
    • To opt out of Google Ads personalization, visit Google Ad Settings.
  2. Facebook Custom Audiences
    • Facebook Custom Audiences matches email lists or phone numbers with Facebook accounts to display targeted ads.
    • Information collected: Personal Data (e.g., email address or phone number) shared with Facebook for matching purposes.
    • To opt out of Facebook Custom Audience ads, follow the instructions at Facebook Help Center.
  3. Twitter Tailored Audiences
    • Twitter Tailored Audiences uses cookies and other tracking technologies to deliver personalized ads based on your activity on our website.
    • To opt out of Twitter Tailored Audiences, visit Twitter Privacy Settings.
  4. Other Advertising Platforms
    • We may participate in additional behavioral advertising networks or retargeting services that use similar tracking methods.

How We Use Data for Personalized Ads

  • We may share Usage Data (e.g., pages visited, time spent on site) with our advertising partners to create “audiences” for targeted ads.
  • Personal Data (e.g., email addresses) may be shared with platforms like Facebook for ad matching.
  • Our marketing partners may use cookies or similar technologies to measure ad effectiveness and improve ad targeting.

Managing Personalized Ads

You can control how personalized ads are delivered to you by managing your preferences through the following options:

  1. Browser Settings: Most browsers allow you to block or delete cookies. Visit All About Cookies: http://www.allaboutcookies.org/manage-cookies, for guidance.
  2. Google Ad Settings: Opt out of Google Ads personalization at Google Ad Settings: https://support.google.com/ads/answer/2662922?hl=en.
  3. Network Advertising Initiative (NAI): Opt out of interest-based advertising from NAI member companies at NAI Consumer Opt-Out Page: http://www.networkadvertising.org/choices/.
  4. Digital Advertising Alliance (DAA): Manage interest-based ads from participating companies at DAA Consumer Opt-Out Page: http://www.aboutads.info/consumers.
  5. Mobile Devices: Adjust ad settings on your mobile device by accessing privacy settings for iOS or Android.

Important Notes

  • Our Privacy Policy does not cover the information practices of third-party advertisers or platforms that serve personalized ads.
  • We do not have access to or control over cookies or tracking technologies used by our marketing partners.
  • For more information about how these platforms handle your data, please review their respective privacy policies.

    10. Analytics

    We use analytics tools to monitor traffic, user behavior, and website performance. These tools help us improve functionality and understand how visitors interact with our site.

    Umami Analytics

    We use Umami Analytics, a privacy-focused analytics tool, to collect anonymous usage statistics. Umami does not use cookies or collect personal identifiers such as IP addresses. The data collected includes:

    • Country of access
    • Time spent on pages
    • Pages visited

    This information is used solely for internal analysis to improve our website’s performance and user experience.

    Google Analytics

    We may also use Google Analytics, a web analysis service provided by Google Inc., to track site usage via cookies. Google Analytics collects data such as:

    • Pages visited
    • Time spent on those pages
    • Browser type and version
    • Device type
    • Audience demographics (e.g., age, gender, interests)

    This data is used to prepare reports on website activity and may be shared with other Google services. You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

    11. Do Not Track Requests

    Some Web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Each browser communicates “Do Not Track” signals to websites differently, making it unworkable to honor each and every request correctly. In order to alleviate any communication error between browsers and website, we do not respond to “Do Not Track” signals at this time. As the technology and communication between browser and website improves, we will reevaluate the ability to honor “Do Not Track” signals and may make changes to our policy.

    12. Children’s Privacy

    Our website, serialkillercases.com, is intended for adults and is not directed toward children under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18.

    If you are a parent or guardian and believe that your child under the age of 18 has submitted personal data to us without your consent, please contact us at support@serialkillercases.com. Upon verification, we will take steps to remove such information from our records.

    Due to the sensitive and mature nature of the content on this website, we strongly advise that children under 18 do not visit or interact with this site. Parents and guardians are encouraged to monitor their children’s internet usage and ensure they do not access inappropriate content.

    13. Updates to This Privacy Policy

    We may modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy that is always accessible by clicking on the “Privacy Policy” link on this site’s web pages. Your continued use of this site indicates your acceptance of the amended Privacy Policy.

    If we make significant changes to how we use or disclose Personal Data (defined as any data that identifies you personally), and those changes are materially less restrictive than our current practices, we will obtain your consent before implementing such revisions with respect to previously collected Personal Data.

    14. Your Rights Under GDPR

    If you are an EEA resident, you have these rights:

    1. Access: Request copies of your data.
    2. Rectification: Correct inaccurate data.
    3. Deletion: Request erasure of your data.
    4. Restriction: Limit processing under certain conditions.
    5. Portability: Receive a copy of your data in a machine-readable format.
    6. Objection: Object to processing based on legitimate interests.
    7. Withdraw Consent: Revoke consent at any time without affecting prior processing legality.

    To exercise these rights, please contact us at support@serialkillercases.com.

    15. Data Security

    We will implement reasonable and appropriate security procedures consistent with prevailing industry standards to protect data from unauthorized access by physical and electronic intrusion.  Unfortunately, no data transmission over the Internet or method of data storage can be guaranteed 100% secure.

    Therefore, while we strive to protect your Personal Data by following generally accepted industry standards, we cannot ensure or warrant the absolute security of any information you transmit to us or archive at this site.

    16. Contact Information

    If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us at support@serialkillercases.com. We will respond to all inquiries within 30 days of receiving such a request.

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